Remember that excitement you had as a kid when you got a fresh new sticker to add to your collection?

It’s not just kids who appreciate a good sticker—adults enjoy them as well. Sit in a coffee shop for a few minutes, and you’re bound to see at least one water bottle or laptop that’s covered in stickers. Some are purely decorative, but other stickers feature brand names. There’s a reason why many companies invest in stickers.

1. Stickers travel with your customer. Whether it’s on a water bottle that goes from the office to the gym, or if it’s on a laptop that they take to their favorite coffee shop. A single sticker can spread the news about your brand quickly, and your loyal customers can advocate your brand for you without any effort. All they have to do is apply the sticker onto something they own, and you have a mini advertisement that travels to any place in the world.
2. Stickers are low-cost, but with an enormous lifetime value. A custom sticker for the price of just $2.30 will continue to bring in new customers as long as it’s displayed in a visible place. Using stickers to seal your packages or tucking them in the box with other products as branded pack-ins is also a cheap but effective way to improve the customer experience.
3. When you see a sticker somewhere, you probably don’t assume that the creator of it is trying to sell you something. That’s the power of stickers—when displayed, they’re not perceived as advertising. People see stickers as more of a gift than a promotional tool, which helps lower their defenses.Instead of throwing the sticker away, people will likely look for a surface to stick them on. If the sticker’s message resonates with them, people may even make a mental note to interact with your business in the near future. It’s a win-win!A sticker can also spread the word about the popularity and culture of your brand. People can use stickers to publicly share their values, their social identities, and their belief systems.It’s important to take into account that stickers will be effective only if they’re thoughtfully designed. A basic sticker featuring the company name and website isn’t enough. You should use a powerful call-to-action, or witty copy!
4. UGC, or user-generated content, is a type of content created by someone who’s not an official representative of your business. It could be a social media post, a review, a video, or a podcast. Simply put, it’s the act of customers promoting a brand, rather than the brand promoting itself.UGC is useful for two main reasons—it promotes trust and creates authenticity. Consumers are 2.4 times more likely to view user-generated content as authentic compared to content created by brands.It’s perfect for saving time and money you’d normally spend creating content for paid ads and social media posts.
5. So if you come up with a thoughtful brand message that you think a lot of people can connect with, stickers will be an amazing opportunity to showcase that message. It will also make your marketing job a lot easier as there’s a certain grain of truth in the old saying—“Do what you love, and you’ll never have to work a day in your life.’’